Firm, smooth and hydrate your skin with Avon Anew Platinum Day Lifting Cream, our new and improved formula with a dual collagen boost for results in 2 days. Enhanced with added Protinol Technology, it's clinically shown to increase skin’s moisture immediately*, and help reactivate your skin’s own elastin production by 53% in just 2 days**.

Product Specification:

• Dermatologically tested.
• Formulated with Protinol Technology and Paxillium Technology.
• SPF 25 broad spectrum UVA/UVB protection.
• 50ml.
• Ideal for age 50+.

How to use:
Once daily, every morning, gently smooth over cleansed face and neck in an upward and outward motion, to leave your skin firm, smooth and hydrated.

*Based on a clinical efficacy study.
**Tested on skin cells.